According to Investopedia Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Read article click here In simple term Dominance of any product in his field is Brand equity for example If you want Toothpaste we prefer Colgate, if you want water we prefer Bisleri, insurance refer to LIC, In India, BJP means Modi and Congress means Rahul Gandhi, Brands are too dominant that they replace the product How the brand is created? Name Logo Tag line Medium of Communication I would like to share An example which all Indians can relate Topic:- Historic 2014 Election BJP has created a boom for Narendra Modi in Social media in terms of marketing and Advertising People behind Advertising Piyush Pandey (Executive Chairmen Creative designing of Ogilvy) Sam Balsara (Chairmen And Managing Director of Madison) Piyush Pandey was the only person who coined the term " Aa...
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