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what is Brand Equity?

According to Investopedia

Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.


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In simple term Dominance of any product in his field is Brand equity
for example

If you want Toothpaste we prefer Colgate,
if you want water we prefer Bisleri,
insurance refer to LIC,
In India, BJP means Modi and Congress means Rahul Gandhi,
Brands are too dominant that they replace the product

How the brand is created?


  1. Name
  2. Logo
  3. Tag line
  4. Medium of Communication



I would like to share An example which all Indians can relate

Topic:- Historic 2014 Election


BJP has created a boom for Narendra Modi in Social media in terms of marketing and Advertising

 People behind Advertising
Piyush Pandey(Executive Chairmen Creative designing of Ogilvy)
Sam Balsara(Chairmen And Managing Director of Madison)
Piyush Pandey was the only person who coined the term "Aab ki Baar Modi Sarkar"
it acts as a jingle for BJP
UPA campaign and NDA campaign
They got around 50 days of media planning
they created 200+ Tv Commercial,100+ Radio commercial
100+ print Ads/per night
To create a brand  Advertising is the major factor

 Good Advertisement  kills a Bad Product Faster


Brand Equity can be divided into a category
National Brand Equity
Regional Brand Equity


Learn more about Brand Equity purchase these books




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