According to Investopedia Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Read article click here In simple term Dominance of any product in his field is Brand equity for example If you want Toothpaste we prefer Colgate, if you want water we prefer Bisleri, insurance refer to LIC, In India, BJP means Modi and Congress means Rahul Gandhi, Brands are too dominant that they replace the product How the brand is created? Name Logo Tag line Medium of Communication I would like to share An example which all Indians can relate Topic:- Historic 2014 Election BJP has created a boom for Narendra Modi in Social media in terms of marketing and Advertising People behind Advertising Piyush Pandey (Executive Chairmen Creative designing of Ogilvy) Sam Balsara (Chairmen And Managing Director of Madison) Piyush Pandey was the only person who coined the term " Aa
Many of us don't know much about or haven't heard of Walmart Walmart is an American multinational retail corporation, which has a huge chain of Grocery stores, hypermarket, discount department stores. Founded by Sam Walton in 1962 As of 31st Jan 2019, WalMart has 11,348 stores in 27 countries , under 55 different names . Example Best price in India Asda in the united kingdom Number of employees: 2.3 million , worldwide (2017) Since 1982, the Man who was at the position of worlds' Richest man was Sam Walton . After the death of Sam Walton in 1992, Bill gates became the worlds Richest man. Walmart is the revolution of Retail industries In 2017 Walmart generated 486 billion dollar revenue whereas apple generated $255 billion revenue Read in Wikipedia Walmart acquisition currently, Walmart purchased Flipkart to rule E-Commerce Read article click here According to Forbes, Market cap of Walmart is $246.2B Read article click h