Skip to main content

Posts

what is Brand Equity?

According to Investopedia Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Read article click here In simple term Dominance of any product in his field is Brand equity for example If you want Toothpaste we prefer Colgate, if you want water we prefer Bisleri, insurance refer to LIC, In India, BJP means Modi and Congress means Rahul Gandhi, Brands are too dominant that they replace the product How the brand is created? Name Logo Tag line Medium of Communication I would like to share An example which all Indians can relate Topic:- Historic 2014 Election BJP has created a boom for Narendra Modi in Social media in terms of marketing and Advertising  People behind Advertising Piyush Pandey (Executive Chairmen Creative designing of Ogilvy) Sam Balsara (Chairmen And Managing Director of Madison) Piyush Pandey was the only person who coined the term " Aa
Recent posts

Walmart case study

Many of us don't know much about or haven't heard of Walmart Walmart is an American multinational retail corporation, which has a huge chain of Grocery stores, hypermarket, discount department stores. Founded by Sam Walton in 1962 As of 31st Jan 2019, WalMart has 11,348 stores in 27 countries , under 55 different names . Example Best price in India Asda in the united kingdom Number of employees:  2.3 million , worldwide (2017) Since 1982, the Man who was at the position of worlds' Richest man was Sam Walton . After the death of Sam Walton in 1992, Bill gates became the worlds Richest man. Walmart is the revolution of Retail industries In 2017 Walmart generated 486 billion dollar revenue whereas apple generated $255 billion revenue Read in Wikipedia Walmart acquisition currently, Walmart purchased Flipkart to rule E-Commerce Read article click here According to Forbes, Market cap of Walmart is $246.2B Read article click h

"Amazon" is Good or Bad?

Jeff Bezos is the founder, chairmen, and president of  Amazon He is the first centi-billionaire on the Forbes wealth index. Click here for the report Jeff Bezos invested in  Google  Uber  Business Insider  Twitter  WorkDay  Grail  LookOut Amazon's investments  HomeGrocer.com  bankbazar.com  Easybar  Wine.com Companies Purchased by Amazon  WholeFood market  twitch audible Zappos.com  IMDb  The Washington Post Amazon Market Capitalization is 763 billion dollar (2nd largest) Service provided by Amazon Amazon.com(e-commerce website) Amazon prime Amazon Game Studio Amazon music Amazon Go Amazon kindle Amazon web services It has 5 lakh Employees and 16 Cr customer Forbs Report Amazon India Worth $16B With 30% Market Share, Will Hit $70B GMV In 2027 Amazon has pumped in  Rs 2,900 crore into Amazon Seller Services, making its single-biggest infusion into its India marketplace during a year when rival Flipkart mopped up ne

Top 5 Python libraries and packages for Data Scientists

As we all know Python is the favorite language for all the beginner, due to its simplicity and features. Python has a large variety of libraries and Application. Application of python     Web and Internet Development You can use a framework such as Django and Pyramid Education Python is a superb language for teaching programming, both at the introductory level and in more advanced courses. Desktop GUIs The Tk GUI library is included with most binary distributions of Python. Some toolkits that are usable on several platforms are available separately: wxWidgets Software Development Python is often used as a support language for software developers, for build control and management, testing, and in many other ways. Business Applications Python is also used to build ERP and e-commerce systems Scientific and Numeric Python is widely used in scientific and numeric computing(Basically for Analysis) SciPy, Pandas for mor

Data Analyst?

A  Data Analyst is a person who collects, process and performs statistical analyses of data. they don't create new algorithms but their goals are the same as data scientists. Data analysts are sometimes called “junior data scientists” or “data scientists in training.” What skills do Data Analyst require? Analytical Mathematical knowledge Communication skills  Business Skills Analytical and programmings  like R, Python and SAS languages Statistical methods and packages (e.g. SPSS) Data warehousing and business intelligence platforms SQL databases and database querying languages Data cleaning and munging Database design Working knowledge of Hadoop & MapReduce Data visualization and reporting techniques Data mining Business Skills Analytic Problem-Solving : Employing best practices to analyze large amounts of data while maintaining intense attention to detail. Effective Communication : Using reports and presentations to explain comple

What is SOA?

SOA stands for Service-oriented architecture Its a concept of Cloud Computing What is cloud computing? click here SOA is an architecture which is generally a collection of services. Services can be of any type SaaS PaaS IaaS click here for more info SOA is the centralized platform where every  service is interrelated (loosely coupled) let's understand SOA with a simple example You have a bank account in SBI but you can withdraw money from any ATM machine. Do you know what happened in the back end? All the banks are connected with some services and they use SOA for interaction SOA has 3 parts Service provider Service repository Service requester/consumer                    Service provider All the services which are provided through the internet like banking, shopping, buying tickets etc Service repository It works like a broker, transfer one service to another according to need and requirements and charge for that. Service requ

What is Virtualization in cloud?

In this post, we will discuss Virtualization, load balancing, Hypervision, and Machine Imaging What is load balancing? In simple terms balancing traffic in an appropriate and effective way is called load balancing. Example:- Suppose you have a website and your gateway can handle 1000 visitor at a time but traffic is 2300 what will happen to your gateway? It will stop working and your website may crash. This is called load and if we manage this using more gateways it will be called load balancing. Real-time Example:- Flipkart hosts sale on   22 July 2014 and Site "Crashed" Do you know why? Because the traffic was more than expected and the gateway failed to process The error was 5001,5002,5003 which refer to gateway and service unavailable. Report click here  How to overcome crash and the answer is to buy more gateways and handle the traffic . let's understand it with a simple example You have a website whose daily tra